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With Business Connect, Apple escalates its competition with Google Maps

Today, Apple introduced a new feature called Business Connect that’s primarily aimed at brick-and-mortar businesses like restaurants or retail stores. With it, businesses can access and update their information in the cards that represent them in apps like Apple Maps.

They’ll do that through a new web portal at businessconnect.apple.com. After creating an Apple ID or logging in with an existing one, they can search through Apple’s database of locations and claim theirs or create a new one from scratch.

From there, they’ll update details like hours, address, search categories and subcategories, “about” text, and so on. They can even adjust the exact position of the pin on the map to reflect the location of their entrance.

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