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Universal Music Group says it is creating a “band” called Kingship out of four Bored Ape Yacht Club NFTs and plans to feature them in video games, VR, and more (Lucas Shaw/Bloomberg)

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Lucas Shaw / Bloomberg:
Universal Music Group says it is creating a “band” called Kingship out of four Bored Ape Yacht Club NFTs and plans to feature them in video games, VR, and more  —  Kingship, consisting of four virtual apes, reimagines the idea of a band — and a brand

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