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Similarweb: Twitter referral traffic to 12 major news outlets fell 12% on average from November 2022 to December 2022; only traffic to NY Post and Fox News grew (Digiday)

Digiday:
Similarweb: Twitter referral traffic to 12 major news outlets fell 12% on average from November 2022 to December 2022; only traffic to NY Post and Fox News grew  —  Under the leadership of Elon Musk, Twitter’s role as a traffic referral source to publishers’ sites is largely declining.

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