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Real-time TV ad measurement service iSpot.tv raises $325M from Goldman Sachs and says it had $75M in revenue in 2021, up from $51M in 2020 (Megan Graham/Wall Street Journal)

Megan Graham / Wall Street Journal:
Real-time TV ad measurement service iSpot.tv raises $325M from Goldman Sachs and says it had $75M in revenue in 2021, up from $51M in 2020  —  The firm helps marketers track whether their ads spurred a visit to their website or a purchase.  The new funding is the latest in a flurry of deals around TV ad metrics