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Google says 1.5B people watch YouTube Shorts every month; TikTok said it had 1B MAUs in September 2021, growing to an estimated 1.6B MAUs in March 2022 (Miles Kruppa/Wall Street Journal)

Miles Kruppa / Wall Street Journal:
Google says 1.5B people watch YouTube Shorts every month; TikTok said it had 1B MAUs in September 2021, growing to an estimated 1.6B MAUs in March 2022  —  Alphabet’s Google discloses Shorts monthly viewership for first time amid heightened competition from TikTok and Instagram Reels