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Estimate: Apple’s iOS App Tracking Transparency policy has cost Snap, Facebook, Twitter, and YouTube almost $10B in combined ad revenues so far (Patrick McGee/Financial Times)

Patrick McGee / Financial Times:
Estimate: Apple’s iOS App Tracking Transparency policy has cost Snap, Facebook, Twitter, and YouTube almost $10B in combined ad revenues so far  —  Forcing apps to ask for permission to track users for advertising purposes leads to big hit for social media platforms