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Apple Watch Ultra is a serious challenge to Garmin, which dominates the premium active wearables market, and its usability could erode Garmin’s position (Thomas Ricker/The Verge)

Thomas Ricker / The Verge:
Apple Watch Ultra is a serious challenge to Garmin, which dominates the premium active wearables market, and its usability could erode Garmin’s position  —  Apple begins slow-rolling its way onto Garmin’s lucrative turf  —  I had a funny feeling watching yesterday’s announcement of the Apple Watch Ultra: I’ve seen this show before.

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