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A look at the impact of Apple’s ATT on Alphabet and Facebook: limits on Facebook’s ad targeting raises ad spends for brands, sending some advertisers to Google (Patience Haggin/Wall Street Journal)

Patience Haggin / Wall Street Journal:
A look at the impact of Apple’s ATT on Alphabet and Facebook: limits on Facebook’s ad targeting raises ad spends for brands, sending some advertisers to Google  —  New iPhone privacy standards rocked digital advertising, raising some boats and lowering others