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A look at efforts to reduce online advertising’s carbon footprint, which, according to a 2018 study, accounts for roughly 10% of the internet’s energy usage (Megan Graham/Wall Street Journal)

Megan Graham / Wall Street Journal:
A look at efforts to reduce online advertising’s carbon footprint, which, according to a 2018 study, accounts for roughly 10% of the internet’s energy usage  —  Digital ads require a lot of computing power, but the exact amount of electricity they consume is hard to pin down